In October 2019, Natura opened its first pop-up store in Southeast Asia, more specifically in the satellite city of Kuala Lumpur, in Malaysia.This establishment is considered temporary, as its main purpose is not to sell the products in a physical store, but to generate curiosity in the consumer, as it only works for a specified period.
In addition to the physical store, Natura also included e-commerce and sales through Beauty Consultants in the city, through the Natura ON application. But, when implementing all these applications, the company started to face some performance problems in its applications.
Aiming to improve the user experience and optimize the performance of its e-commerce, Natura Malaysia contacted the Inmetrics team of specialists to make a complete analysis of the login flow (Login, Confirmação de Access Comfirmation and Home) both the website and the app, and understand what the points of improvement were.
The challenges of evaluating application performance go far beyond troubleshooting.
It is necessary to do constant performance evaluation work and continue with continuous improvements with each delivery of new features and releases. At Inmetrics, we help our customers with application optimization, application load testing and stress testing.
For this, we use a tool developed by our experts, which facilitates the entire process, especially in the context of microservices architectures.
Making the website pages faster and reducing the response time of login flows were the challenges raised by Natura for our team. For that, it was necessary to analyze the Web Vitals of the applications, which are a set of metrics that assess the speed and stability of pages in response to user interactions.
When we think about search engines and SEO (Search Engine Optimization), for example, several points are considered ranking factors: giving the best experience to users is one of them.
THE FOLLOWING POINTS WERE STUDIED:
During the entire analysis, our team noticed several types of improvements that could be made so that the applications had a better performance.
When talking about the login part, for example, one of the recommendations made by our specialist team was the pre-load of images, in which the site would have a 21%gain in the total page load time (LCP). Furthermore, by compressing the images, changing the GZIP application to the Brotli standard, the company would have an approximate 20% reduction in image compression and decompression.
Another recommendation raised by our team is the use of an efficient cache policy, with an estimated gain of 578KB. For Home, the gain would be 402KB.
IMPROVEMENTS RAISED FOR LOGIN FLOW AND SITE HOME:
| Page response time (LCP) using preload | Using GZIP Compression for Brotli | Efficient Cache Usage (Login) | Efficient use of Cache (Home) | First Display of Content (FCP) | Pre-connect with 3rd Party |
|---|---|---|---|---|---|
|
Reduction of about 21% |
About 20% reduction in compression and decompression |
Approximate gain of 578KB |
Approximate gain of 402KB |
Estimated gain 40% (faster) |
Estimated gain of 50ms |
In addition to these recommendations, our team of specialists delivered a complete package with detailed improvements for both the website and the Natura ON app, to optimize e-commerce performance and improve the customer experience.
ABOUT INMETRICS
In addition to Discovery, Inmetrics also works to implement improvements and optimize processes to deliver quality to customers.
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We serve clients from different sectors, such as insurance companies, marketplaces, banks, healthcare companies, among others.
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Av. Eng. Luís Carlos Berrini, 105,
16º andar | Sala 1607
Brooklin Novo – SP
Brasil | CEP: 04571-010
Cerro El Plomo, 5420
Oficina 1503
Las Condes | Santiago Chile
Código Postal : 7560742
comercial@inmetrics.cl
Carrera 19A #90-13
Oficina 304, Bogotá
Colômbia
Código Postal: 11022
comercial@inmetrics.co
18097945333 ext. 5334
Calle Filomena Gómez de Cova No.3
Edificio Corporativo 2015, Piso 7
Local 701. Piantini
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Av. Eng. Luís Carlos Berrini, 105,
16º andar | Sala 1607
Brooklin Novo – SP
Brasil | CEP: 04571-010
+56 2 3203-9507
Cerro El Plomo, 5420
Oficina 1503
Las Condes | Santiago Chile
Código Postal : 7560742
inmetricschile@inmetrics.com.br
+57 1 646-9642
Carrera 19A #90-13
Oficina 304, Bogotá
Colômbia
Código Postal: 110221
inmetricscolombia@inmetrics.com.br
+1 809.794.5333 ext. 5334
Calle Filomena Gómez de Cova No.3
Edificio Corporativo 2015, Piso 7
Local 701. Piantini
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